Top 14 Real Estate Software Tools and How to Use Them

Are you still juggling spreadsheets, calls, emails, and paperwork to manage properties and clients? In today’s competitive market, relying on manual processes can slow you down and cost you valuable deals. This is where real estate software becomes a game changer. From lead generation and listings to transactions and property management, modern realtor software helps professionals work smarter, close faster, and scale efficiently.

In this detailed guide, we’ll explore what real estate software is, its benefits, key selection criteria, a deep dive into the top 16 real estate software tools and how to use these tools effectively.

What is real estate software?

Real estate software refers to digital tools and platforms designed to support real estate agents, brokers, property managers, and agencies in managing daily operations. These tools cover everything from lead management, customer relationships, and marketing to property listings, accounting, compliance, and analytics.

Whether it’s software for realtors, real estate agent software programs, or an all-in-one real estate platform software, these solutions help centralize data, automate workflows, and improve collaboration across teams.

In short, a real estate software program replaces fragmented manual systems with a unified, scalable digital ecosystem.

Benefits of using real estate software

Implementing the best real estate software offers clear advantages for agents and agencies of all sizes which are detailed below:

1. Improved productivity: Automation reduces repetitive tasks like follow-ups, scheduling, and document handling, allowing agents to focus on closing deals.

2. Better lead and client management: With real estate agent management software, leads are captured, tracked, and nurtured systematically, improving conversion rates.

3. Centralized property listings: Real estate listing software ensures all listings, images, pricing, and availability are stored and updated in one place.

4. Enhanced customer experience: Fast responses, accurate information, and professional communication improve trust and long-term relationships.

5. Data-driven decisions: Analytics and reporting from real estate softwares help you understand performance, market trends, and ROI.

6. Scalability and growth: The right software for real estate supports business growth without increasing operational complexity.

What to consider when choosing real estate software

Before investing in software for estate agents, it’s important to evaluate your business needs carefully to ensure you select a solution that delivers long-term value. The right real estate software should not only support current operations but also scale with your growth.

Business size and goals: Solo agents, small brokerages, and large enterprises all require different capabilities. While individual agents may prioritize lead management and listings, larger firms often need advanced reporting, multi-user access, and real estate agent management software to coordinate teams and portfolios.

Ease of use: The best software for realtors should be intuitive and easy to adopt. A user-friendly interface reduces training time, improves adoption, and ensures agents can focus more on clients rather than technology.

Customization: Every real estate business operates differently. Flexible workflows, customizable dashboards, and adaptable features are essential, especially when using specialized real estate software programs.

Integration: Choose tools that integrate seamlessly with MLS, accounting, marketing, and communication platforms. Strong integrations reduce manual work and create a unified ecosystem.

Mobile accessibility: Modern agents need real-time, on-the-go access. Mobile-friendly real estate agent software enables updates, communication, and document handling from anywhere.

Security and compliance: Protecting client and financial data is critical. Look for secure systems with encryption, access controls, and compliance support.

Cost and ROI: Evaluate pricing against features, efficiency gains, and scalability. The best software for real estate agents aligns technology with your operational needs and growth plans.

Top 16 real estate software tools

Below are the top 16 real estate software programs widely used across the globe, offering powerful solutions that help agents, brokers, and real estate businesses manage operations efficiently:

1. SISGAIN – Custom Real Estate Software Solutions

SISGAIN specializes in delivering tailored, scalable, and secure real estate technology designed to meet the evolving needs of agents, brokers, and enterprises. As a trusted real estate software development company, SISGAIN focuses on building solutions that align perfectly with business workflows rather than forcing businesses to adapt to generic platforms.

Customized Real Estate Software Development: SISGAIN develops fully customized real estate software programs that cover CRM, property and listing management, transaction workflows, and commission tracking. These solutions are designed to simplify daily operations while improving efficiency and accuracy across teams.

End-to-End Real Estate Platform Solutions: From lead generation to deal closure, SISGAIN builds complete real estate platform software that supports the entire real estate lifecycle. This includes client portals, agent dashboards, admin panels, and integrated analytics for data-driven decision-making.

Advanced Integrations and Scalability: SISGAIN ensures seamless integration with MLS systems, payment gateways, accounting software, and marketing tools. Their real estate agent software solutions are built with scalability in mind, allowing businesses to expand portfolios, agents, and locations without performance issues.

Security, Compliance, and Performance: All solutions are developed with strong security protocols, including role-based access control, data encryption, and compliance-ready architecture. This makes SISGAIN ideal for businesses seeking reliable and future-ready real estate office software that supports long-term growth.

2. HubSpot CRM

HubSpot CRM is a widely used real estate agent software that helps agents, brokers, and real estate teams manage leads, clients, and sales pipelines from a single platform. Known for its user-friendly interface, HubSpot is especially popular among real estate professionals who want powerful features without complex setup.

Lead and Contact Management: HubSpot allows real estate businesses to capture leads from websites, landing pages, and social media and store them in a centralized database. Agents can track every interaction, including calls, emails, and meetings, making it easier to nurture prospects and build long-term relationships.

Sales Pipeline and Deal Tracking

With customizable pipelines, HubSpot functions as effective software for realtors to monitor deals at every stage—from initial inquiry to closing. Automated task reminders and deal stages help agents stay organized and never miss a follow-up.

Marketing Automation and Email Tools: HubSpot includes built-in email marketing, automation, and lead nurturing tools. Real estate teams can send personalized property updates, market reports, and follow-up sequences, making it one of the most efficient real estate software programs for client engagement.

Reporting and Integration: The platform offers detailed reports and dashboards to track performance, conversion rates, and agent productivity. HubSpot also integrates smoothly with listing websites, marketing tools, and other real estate software, making it a flexible choice for growing agencies.

3. Salesforce

Salesforce is an enterprise-level CRM platform commonly adopted by large real estate brokerages and property organizations that need advanced control over sales operations and client data.

Lead, Client, and Agent Management: Salesforce enables teams to manage prospects, clients, properties, and agents within a centralized system. Custom fields and dashboards help brokerages track performance, assign leads efficiently, and monitor deal progress across multiple teams.

Workflow Automation: One of Salesforce’s strongest features is automation. Tasks such as follow-ups, approvals, notifications, and status updates can be automated, reducing manual work and ensuring consistency across transactions.

Data Analytics and Reporting: Salesforce provides powerful analytics tools that offer real-time visibility into pipelines, revenue trends, and operational performance. These insights support informed decision-making and long-term planning.

Integration and Scalability: The platform integrates with MLS services, marketing tools, and accounting systems. Its scalable architecture makes Salesforce suitable for organizations managing high volumes of listings, agents, and transactions.

4. BoomTown

BoomTown is a lead generation and CRM-focused software for realtors designed to help agents and brokerages attract, manage, and convert leads efficiently. It is especially valuable for teams that rely on online marketing and need fast lead response capabilities.

Lead Generation and Advertising: BoomTown enables real estate professionals to generate high-quality leads through targeted ads and optimized landing pages. Inquiries from buyers and sellers are captured from multiple digital channels and stored in a centralized system for easy management.

Intelligent Lead Routing and Follow-Ups: A standout feature of this software for realtors is its intelligent lead routing. New leads are automatically assigned to agents based on predefined rules, ensuring immediate follow-up. Automated reminders, task assignments, and notifications keep agents responsive and reduce missed opportunities.

CRM and Relationship Management: BoomTown includes a robust CRM to track interactions, manage client relationships, and monitor prospect engagement. Agents can access complete histories of communication, helping them personalize outreach and nurture leads effectively through the sales funnel.

Performance Tracking and Insights: The platform offers detailed reporting and analytics, providing insights into lead flow, agent performance, and conversion rates. These analytics help brokerages optimize marketing campaigns, improve response times, and increase overall sales efficiency.

5. AppFolio

AppFolio is a cloud-based property management solution widely used by real estate professionals to streamline operations, manage tenants, and optimize property performance. It serves as a comprehensive real estate software program for residential, commercial, and community property managers.

Property and Tenant Management: AppFolio allows property managers to handle leases, track rent payments, manage maintenance requests, and communicate with tenants from a single platform. Automated notifications and online portals make it easier for tenants to pay rent and submit requests, reducing administrative workload.

Accounting and Financial Management: The platform includes built-in accounting tools to track income, expenses, and owner distributions. Property managers can generate financial statements, reconcile accounts, and manage multiple portfolios efficiently without relying on separate software systems.

Marketing and Leasing Tools: AppFolio offers marketing features for listing vacancies online, screening prospective tenants, and managing applications digitally. This helps landlords fill vacancies faster while maintaining compliance and transparency.

Reporting and Analytics: With detailed reporting and dashboards, AppFolio provides insights into occupancy rates, revenue, and operational performance. Property managers can make data-driven decisions and identify areas for improvement.

Mobile Accessibility: AppFolio’s mobile app ensures managers can handle tasks on the go, from tracking maintenance requests to processing rent payments, making it a truly flexible solution for modern property management needs.

6. Buildium

Buildium is a cloud-based property management platform designed to simplify operations for real estate professionals managing residential, commercial, or community properties. It is recognized as one of the leading real estate agent software programs for small- to mid-sized portfolios.

Lease and Tenant Management: Buildium allows property managers to handle lease agreements, track tenant details, and manage move-ins and move-outs efficiently. Tenants can submit maintenance requests and pay rent online, reducing administrative work for property managers.

Accounting and Financial Tracking: The platform includes robust accounting tools for managing income, expenses, and owner statements. Users can track cash flow, reconcile accounts, and generate financial reports seamlessly, all within one system.

Marketing and Vacancy Management: Buildium helps landlords market vacant properties through online listings, automated syndication to property portals, and applicant screening. This accelerates leasing processes and ensures compliance with rental regulations.

Reporting and Analytics: The platform provides real-time reporting and dashboards to track occupancy rates, rent collection, and property performance. This helps managers make informed decisions and improve operational efficiency.

Mobile Access and Collaboration: Buildium’s mobile app enables property managers and team members to manage tasks, communicate with tenants, and access essential property information from anywhere, making it a flexible and reliable real estate agent software program.

7. Yardi

Yardi is an enterprise-level property management and investment platform widely used by large real estate firms and property management companies. It is a comprehensive real estate platform software designed to handle complex portfolios, streamline operations, and optimize investment performance.

Property and Lease Management: Yardi enables users to manage residential, commercial, and mixed-use properties with ease. Lease tracking, tenant communications, and automated reminders help property managers maintain strong relationships while ensuring smooth operations.

Investment and Financial Management: The platform includes advanced accounting and financial tools for budgeting, forecasting, and investor reporting. Property managers and investors can track revenue, expenses, and ROI across multiple properties in real time.

Marketing and Leasing Automation: Yardi offers marketing tools to syndicate listings online, attract prospective tenants, and process applications digitally. Automated workflows reduce manual effort and speed up the leasing process.

Reporting and Analytics: With robust analytics, Yardi provides insights into portfolio performance, occupancy rates, and market trends. Custom dashboards allow managers to make informed decisions and optimize property operations.

Scalability and Integration: Yardi’s architecture supports large portfolios and multiple users, making it ideal for growing organizations. It integrates with third-party tools for accounting, marketing, and tenant screening, enhancing overall efficiency of the real estate platform software.

8. DocuSign

DocuSign is a leading electronic signature and digital transaction management platform widely used in the real estate industry to streamline document workflows and ensure secure, legally binding signatures.

E-Signature and Document Management: DocuSign allows real estate professionals to send contracts, agreements, leases, and disclosures electronically. Clients and agents can sign documents from anywhere, reducing the need for in-person meetings and paper-based processes.

Workflow Automation: The platform enables automation of repetitive tasks such as sending contracts for signature, routing documents to multiple parties, and tracking completion status. This ensures faster transaction cycles and minimizes errors.

Security and Compliance: DocuSign provides strong security features including encryption, multi-factor authentication, and audit trails. It complies with e-signature regulations globally, making it a trusted tool for real estate agent software and property transactions.

Integration Capabilities: DocuSign integrates seamlessly with CRMs, property management systems, and transaction platforms, allowing users to manage documents directly within their existing workflows.

Mobile Accessibility: With its mobile app, agents, brokers, and clients can review, sign, and manage documents on the go, enhancing flexibility and ensuring that deals move forward without delays.

9. Dotloop

Dotloop are popular real estate software programs designed for transaction management, helping agents, brokers, and offices streamline the process of closing deals efficiently and securely. These platforms combine document management, e-signatures, and compliance tracking in a single solution.

Transaction Management: Dotloop allows users to create, manage, and store transaction files digitally. Agents can track the progress of each deal, ensuring that all tasks, deadlines, and signatures are completed on time, reducing errors and delays.

Document Storage and E-Signatures: These platforms provide secure document storage and integrated e-signature capabilities. Agents can upload contracts, disclosures, and agreements, send them to clients and other parties for signature, and maintain a complete audit trail for compliance purposes.

Compliance and Audit: Dotloop help brokers maintain regulatory compliance by monitoring transactions for completeness and adherence to local laws. Alerts and automated reminders ensure that all necessary documents are submitted and verified.

Collaboration and Workflow Automation: Agents, clients, and office staff can collaborate within the platform, comment on documents, and assign tasks. Automated workflows reduce manual follow-ups and streamline deal management from offer to closing.

Reporting and Insights: Both platforms provide reporting dashboards that give insights into transaction status, agent performance, and overall office productivity, making it easier for brokerages to optimize operations and close deals faster.

10. Matterport

Matterport is an advanced 3D imaging and virtual tour platform widely used in real estate to create immersive property experiences. It allows agents, brokers, and property managers to showcase homes, commercial spaces, and rental properties digitally, enhancing marketing and client engagement.

3D Virtual Tours and Floor Plans: Matterport enables the creation of interactive 3D tours that allow potential buyers or tenants to explore properties remotely. It also generates accurate floor plans, helping clients understand space layouts before visiting in person.

Enhanced Marketing and Engagement: By embedding Matterport tours on listing websites, social media, and email campaigns, real estate professionals can increase engagement and attract more qualified leads. Virtual tours reduce unnecessary showings and help clients make faster decisions.

Integration and Compatibility: Matterport integrates with multiple real estate software programs and listing platforms, allowing agents to sync property data, share tours, and update listings seamlessly.

Mobile and Web Accessibility: Clients and agents can access Matterport tours on any device—desktop, tablet, or smartphone—ensuring a convenient and consistent viewing experience.

Analytics and Insights: Matterport provides analytics on tour views, engagement time, and popular areas within the property. These insights help agents refine marketing strategies and better understand client preferences.

11. Real Geeks

Real Geeks is an all-in-one real estate software program designed to help agents and brokerages generate leads, manage prospects, and convert inquiries into clients efficiently. It combines CRM, lead generation, and marketing tools in a single platform tailored for real estate professionals.

Lead Generation and Capture: Real Geeks allows agents to capture leads from websites, landing pages, and IDX property searches. Advanced lead capture forms and automated follow-up sequences ensure that inquiries are responded to promptly, improving conversion rates.

CRM and Contact Management: The platform provides a centralized CRM for managing client relationships. Agents can track communications, schedule appointments, set reminders, and monitor the status of each lead, ensuring no opportunity is missed.

Marketing Automation: Real Geeks includes email marketing, automated drip campaigns, and text message follow-ups. These tools help nurture prospects over time and keep potential buyers or sellers engaged with relevant property updates.

Website Integration and IDX Search: The platform integrates seamlessly with agent websites, offering IDX-enabled property searches and personalized property recommendations. This enhances user experience and increases engagement on listing pages.

Analytics and Reporting: Real Geeks provides performance insights into lead activity, conversion rates, and marketing campaign effectiveness. These analytics help agents and brokerages optimize their strategies and make data-driven decisions.

12. Zillow

Zillow is one of the most widely recognized platforms in real estate, offering tools for listings, lead generation, and market insights. It serves as a valuable real estate software tool for agents, brokers, and property managers to reach potential buyers and sellers.

Property Listings and Exposure: Zillow allows agents to list properties with detailed descriptions, photos, and virtual tours. Listings gain significant visibility due to Zillow’s large user base, increasing the chances of attracting qualified leads.

Lead Management and CRM Features: Zillow provides tools for capturing and managing leads directly from property listings. Agents can respond to inquiries, track interactions, and follow up efficiently, helping to convert visitors into clients.

Market Insights and Valuations: Zillow offers data-driven insights such as property valuations (Zestimate), neighborhood trends, and comparative market analysis. Agents can use this information to advise clients accurately and price properties competitively.

Advertising and Promotion: Through Zillow Premier Agent, real estate professionals can advertise listings, gain enhanced visibility, and receive exclusive leads. The platform helps agents expand their reach and grow their client base.

Mobile and Web Accessibility: Zillow’s website and mobile app make it easy for both agents and clients to access listings, schedule showings, and stay updated on market activity from anywhere.

13. Zoho

Zoho CRM is a versatile platform widely used by real estate professionals as a real estate software to manage leads, clients, and sales pipelines efficiently. It combines contact management, automation, and reporting tools in one user-friendly interface.

Lead and Contact Management: Zoho CRM allows agents to capture leads from websites, social media, and email campaigns, storing all interactions in a centralized database. Agents can track communications, set reminders, and monitor the status of each lead to ensure timely follow-ups.

Sales Pipeline and Deal Tracking: With customizable pipelines, Zoho CRM helps real estate teams manage deals from initial inquiry to closing. Task automation, alerts, and notifications ensure agents stay organized and respond quickly to prospects.

Marketing Automation: Zoho provides tools for email campaigns, workflows, and lead nurturing sequences. Agents can segment contacts, send personalized messages, and automate repetitive tasks to maintain engagement and improve conversion rates.

Analytics and Reporting: Zoho CRM offers dashboards and reports that provide insights into lead sources, sales performance, and agent productivity. Real estate professionals can make data-driven decisions to optimize operations and boost revenue.

Integration and Mobile Access: Zoho integrates with other real estate software programs, MLS platforms, and third-party applications. Its mobile app allows agents to manage leads, update deals, and communicate with clients from anywhere, enhancing flexibility and efficiency.

14. Propertybase Inc.

Propertybase Inc. is a comprehensive real estate agent software built on the Salesforce platform, offering CRM, marketing automation, and transaction management tailored specifically for real estate professionals. It helps agents, brokers, and teams streamline operations, manage clients, and grow their business efficiently.

CRM and Contact Management: Propertybase provides a centralized CRM to manage leads, clients, and properties effectively. Agents can track interactions, assign leads, and monitor deal progress, ensuring that no opportunities are missed.

Marketing Automation: The platform includes tools for email campaigns, landing pages, and automated lead nurturing workflows. Real estate professionals can segment contacts and deliver personalized communications to convert prospects into clients.

Transaction and Deal Management: Propertybase allows users to manage the entire transaction lifecycle, from offers to closings. Features like automated workflows, e-signatures, and document storage reduce errors and speed up deal completion.

Reporting and Analytics: With built-in dashboards and reporting tools, Propertybase provides insights into sales performance, agent productivity, and marketing effectiveness. These analytics enable real estate teams to make informed, data-driven decisions.

Integration and Scalability: Built on Salesforce, Propertybase integrates seamlessly with MLS, accounting software, and other third-party tools. Its scalable architecture supports growing teams and large brokerages, making it a reliable real estate agent software solution for long-term business growth.

How to Use Real Estate Software Tools?

To maximize the benefits of real estate software for agents, it’s important to implement these tools strategically. Simply purchasing software is not enough - proper integration, automation, and training are essential to ensure efficiency, improve lead conversion, and enhance client satisfaction. Here’s a detailed guide on best practices:

1. Build a Unified Tech Stack

Start by selecting a core CRM that aligns with your business needs. This CRM should serve as the central hub for managing leads, clients, and transactions. Integrate other essential tools such as property listing software, marketing platforms, email automation, accounting systems, and transaction management platforms. A unified tech stack eliminates data silos, ensures smooth communication across departments, and provides a single source of truth for your operations. Choosing the best software for realtors can significantly improve productivity and client satisfaction.

2. Automate Repetitive Workflows

Many tasks in real estate are repetitive and time-consuming. Automation can significantly increase efficiency. Use your software to automate lead routing, task assignments, follow-up emails, reminders for appointments, and document workflows. For example, when a new lead submits an inquiry, the system can automatically assign it to the nearest agent, send a welcome email, and create a follow-up task. This reduces human error and speeds up response times, making it an essential part of modern software for realtors.

3. Standardize Data Management

Consistency in data is critical for accurate reporting and smooth operations. Standardize naming conventions for clients, properties, listings, and transactions across all real estate softwares. Ensure that all agents follow the same data-entry procedures. This prevents duplicate records, simplifies integration between platforms, and enables better analytics for decision-making.

4. Train Your Team

Even the most advanced real estate agent software solutions are ineffective without proper adoption. Provide clear Standard Operating Procedures (SOPs) and hands-on training sessions. Make sure every team member understands how to use the software, input data correctly, and follow workflows. Consider creating internal guides, video tutorials, or a knowledge base to support ongoing learning.

5. Monitor Key Performance Indicators (KPIs)

Track metrics that matter most to your business. Important KPIs include lead conversion rates, average days on market for listings, occupancy rates, agent productivity, and response times. Use dashboards and reports provided by your software to gain real-time insights. Regular monitoring helps identify bottlenecks, optimize workflows, and improve overall performance.

6. Focus on Mobile Usage

Modern real estate work is increasingly mobile. Ensure your software provides robust mobile apps for agents to update listings, log client interactions, manage appointments, and access documents on the go. Mobile accessibility ensures agents remain productive in the field, respond to leads quickly, and maintain seamless communication with clients and team members.

How SISGAIN can help to build real estate software

When standard off-the-shelf tools fail to meet the unique requirements of your real estate business, SISGAIN offers tailored solutions as a trusted real estate software development company. Their expertise lies in creating custom platforms that streamline operations, improve efficiency, and enhance the overall client experience.

What SISGAIN Offers:

SISGAIN develops personalized CRMs and real estate agent software solutions that help manage leads, client interactions, transactions, and agent performance in one centralized system.

• The company builds comprehensive platforms to handle property listings, client communications, and transaction workflows from initial inquiry to deal closure, ensuring seamless operations.

• SISGAIN creates solutions for managing properties, tenants, and maintenance requests, automating routine tasks, and enhancing operational efficiency.

• Custom mobile applications enable agents and clients to access listings, communicate, and manage tasks on the go, ensuring real-time updates and engagement.

• SISGAIN’s platforms integrate with MLS, accounting, marketing, and other essential tools to create a unified ecosystem.

• The software provides actionable insights, helping businesses track performance, optimize strategies, and make data-driven decisions.

• All solutions are built with robust security, scalability, and flexibility, supporting long-term growth and differentiation.

Conclusion

The real estate industry is evolving rapidly, and technology is no longer optional—it’s essential. The right mix of real estate software, from CRM and listings to transactions and analytics, empowers agents to work efficiently and deliver exceptional client experiences.

Whether you choose ready-made tools or invest in custom solutions, adopting the best real estate software will help you stay competitive, scalable, and future-ready. With SISGAIN’s expertise in building tailored platforms, real estate professionals can unlock smarter operations and long-term success.